About Us
Our Purpose
We exist to give founders their time back for strategy, family, and the life they built their business to create.
Too many business owners are trapped. They work 50+ hours a week, firefighting daily crises, drowning in operations. They started their businesses to create freedom, but ended up with no time for what truly matters. No time to think strategically. No time for family. No time to actually lead their companies.
We're changing that.
Who We Are
We're a team of consultants and systems thinkers who have spent the past 11 years helping founders systematize their businesses and reclaim their time. We've worked with entrepreneurs from all kinds of industries: service companies, creative studios, retail, agencies. People who built something real and needed it to run more smoothly.
Working with so many different businesses, we discovered something important: the same core management tools solve most of the problems, regardless of industry. The frameworks that have worked for decades in established management practice (goal setting, financial planning, time management, operational systems) work everywhere.
We use time-tested tools of standard management that have been proven effective for decades. These are not simplified versions of big company systems. These are proven management practices specifically adapted for small businesses. Practical, accessible, and ready to implement on your own.
That's what Super Founder is about: taking proven management practices that have been tested for decades and turning them into clear, affordable, ready-to-use tools that you can implement quickly by yourself, without expensive consultants or months of training.
Our tools save founders 10-20+ hours per week. That's 10-20 hours back for strategy, for growth, for family, for life.
What We Believe
1. Founders Weren't Trained For This
Most entrepreneurs don't have a background in business. They didn't come out of an MBA program. They didn't train as financial analysts or operations consultants.
They came from all kinds of places: photography, yoga, design, coaching, construction, food. And one day, they became founders. Suddenly, they had to be everything at once.
The marketer. The accountant. The hiring manager. The strategist. The product person. All in one body. Every single day.
We know how that feels because we've lived it too. And we've seen how hard it is to find the kind of support that actually helps.
2. The Problem With Business Advice
The internet is full of advice. Courses, frameworks, "must-read" business books. But most of it is either too theoretical, too expensive, too long, or just too vague.
You finish the course, close the book, and still don't know what to do tomorrow. You're still stuck in decision loops, overwhelmed by options, unsure what really matters.
3. Why We Built Super Founder
That's why we created Super Founder. Not as another guru brand or coaching empire, but as a toolbox for real entrepreneurs building real businesses in the real world.
We don't promise 10x results in 10 days. We design practical, high-leverage tools that help founders make smarter decisions faster. We extract the signal from the noise. We skip the fluff and go straight to the core: what actually works in practice.
4. Tools That Make Business Work
What we do is give you the clearest, simplest version of what matters. Tools you can use. Frameworks that save time. Decisions made easier.
Because we believe every founder deserves systems that work. Even if they didn't study business, don't have a team of experts, and barely have time for lunch.
No filler. No jargon. No 80-slide strategy decks. Just clear, focused systems you can start using today, even if you've never run a business before.
Our Values
Practical Over Theoretical
We value working solutions over academic frameworks. Every product we create is immediately implementable with clear, step-by-step guidance and ready-to-use templates. If it doesn't work in a real small business, it doesn't ship.
Simplicity Is Power
We believe complexity is the enemy of execution. The most effective tools are simple enough to actually use while being powerful enough to free founders from operational chaos. We use familiar tools (Google Sheets, Excel) instead of requiring new software. Fast implementation: hours to set up, not weeks.
Time Is Sacred
We respect that founders' time is their most valuable and scarce asset. Every product must dramatically save more time than it takes to implement. Quick setup: hours to implement, not weeks or months. Immediate time savings: see results in first week of use.
Freedom Through Structure
We believe founder time freedom comes from structure, not superhuman effort. Good systems free founders from operations. Bad systems (or no systems) trap founders in daily firefighting. Our tools remove founders from day-to-day operations so they can focus on strategic work only they can do.
Truth Over Hype
We tell the truth about what our products can and cannot do. We promise real results, not magical transformations. We acknowledge trade-offs, effort required, and realistic timelines. Our customers' testimonials are real, not manufactured.
Accessibility Over Exclusivity
We build for the underserved small business market. Our pricing ($145-$195 per toolkit vs. $5K-$25K consulting), language, and approach make world-class business systems accessible to ordinary entrepreneurs worldwide.